Senior Strategist: Roe Goddard
Dr. Roe Goddard is a Senior Strategist specializing in the business environment
of China, market entry and cross-cultural relations. Dr. Goddard was previously
a consultant with Arthur Andersen in their Shanghai, China office and has taught
at several universities in China and the U.S. including the M.B.A. program at Thunderbird
— The Garvin School of International Management in Arizona and the
Southwest
University of Finance and Economics in Chengdu, Sichuan province, China. At
Arthur Andersen, Dr. Goddard assisted firms entering the China market and in
managing their relationship with the Chinese government. Dr. Goddard has
several years of practical business development experience with Upjohn Pharmaceutical,
now Pfizer.
Dr. Goddard received his M.B.A. in International Business from the University
of Denver and his Ph.D. in International Political Economy from the University
of South Carolina. Dr. Goddard has over two decades of experience in corporate
consulting and executive education with domestic and foreign multinational corporations
including Boeing, Honeywell, IBM, Wiltel Communication, AG Communications, General
Electric, General Motors, Rockwell Automation, Philips and SK Group. His
major areas of teaching and research are in international political economy,
globalization and foreign direct investment in China. Most recently, Dr.
Goddard published a case study on China's economic reform process and the management
of manufacturing enterprises in China.